This 5 and 6 June, 2,037 visitors gathered at Superstudio Più in Milan for Denim Première Vision – the international event for denim industry professionals. Held under the patronage of the City of Milan, the event was hailed for its dynamic atmosphere, high-level offer and quality visitors, and was in particular marked by the presence of Alessia Cappello – Councilor for Economic Development and Labor Policies of the Municipality of Milan – and François Bonet – Consul General of France in Milan.
“I would like to express my sincere thanks to Alessia Cappello and François Bonet for their contribution to this edition’s launch and for their inspiring words. Their presence illustrates the importance of the ties between France and Italy, the world’s two leading fashion countries. I would also like to thank the exhibitors, whose commitment and creativity are the true pillars of Denim PV. Their constant new developments are what enable us to hold bi-annual denim events that so enrich the denim community,” said Florence Rousson, President of the Première Vision Executive Board.
In addition to a full range of denim sourcing solutions – including spinners, weavers, manufacturers, finishers, providers of promotional and technology services and makers of accessories and components – visitors had the chance to:
• Participate in a conference program presented by renowned experts to encourage new thinking and approaches, enrich the market, highlight innovations and propose solutions to the challenges facing the industry
• Explore collections from young designers and rising talents in the Denim Fashion District – Learn more
• Participate in fashion seminars for a full decoding of the AW2526 denim trends
• Enjoy networking opportunities during relaxed and enjoyable lunches, happy hours and special evenings
• Discover the “Project Tomorrow” collection, specially designed for the event, which was the fruit of a collaboration between the Première Vision fashion team and two of Milan’s most prestigious fashion design institutions: NABA, Nuova Accademia di Belle Arti, and IED, Istituto Europeo di Design
“This eight-month project represented a real challenge for the students. We had excellent results, with the development of 10 looks illustrating some key trends for AW2526: gray tones, toned-down blacks, deep browns, and green and purple accents. Quite special attention was paid to the fabrics, with full cuts and draping effects,” said Lorenza Martello, Denim Expert at Première Vision.
Essential Conferences
The Denim PV conferences were fully packed, giving visitors the chance to enjoy presentations by renowned denim-industry figures including Jimmy Taverniti, Adriano Goldschmied, François Girbaud, Marithé Bachellerie, Marco Lucietti and Lara Pizzato.
The talks covered a number of key themes. Discussions explored the revolutionary and daring experiments of denim pioneers, highlighting the history, the present landscape, and future innovations shaping the world of jeanswear. Particular attention was paid to sustainability and processing techniques, underlining the importance of washing and dyeing methods, as well as strategies for managing the use of materials and product end-of-life to reduce environmental impact. Finally, artificial intelligence (AI) was presented as the next major breakthrough in workplace technology, offering strategic opportunities for both brands and suppliers. Discussions included a history of deep learning, current and future use of generative AI in fashion, and potential applications of non-generative AI, while addressing creative, legal, ethical and sustainability concerns.
“When we talk about denim, we’re talking about fashion. We all know that producing quality denim also means committing to sustainable production. The challenges are considerable, with numerous initiatives, new regulations and innovations. Fashion must be at the forefront of this transformation process. We must be at the forefront of these critical major changes. The global jeanswear market, which is expected to hit 80 billion dollars next year, has been one of the forerunners of the profound transformation of fashion in general, demonstrating its resilience, inventiveness and modernity,” noted Florence Rousson, President of the Première Vision Executive Board.
Looking back at the “AW2526 Denim Trends” Seminars
A key information platform, the seminars introduce upcoming denim trends and major manufacturing advances, highlighting the most innovative products from Denim PV exhibitors. These seminars offer a unique opportunity for participants to deepen their knowledge and explore new industry perspectives. Insightful input from Première Vision’s fashion team adds depth to the visitor experience and encourages an exchange of ideas, leading to new partnerships and business opportunities in the aisles. Denim Première Vision returns to Superstudio Più in Milan next 4 and 5 December 2024 for the presentation of the Spring-Summer 26 Denim trends.
