VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Paul Vogel as Chief Financial Officer, effective July 8, 2024. He will succeed Matt Puckett, who as previously announced, will be stepping down.
Vogel is an experienced finance executive with significant operational, financial planning and capital markets experience. He most recently served as Chief Financial Officer of Spotify Technology S.A., the world’s most popular audio streaming subscription service, where he dramatically improved the financial health of the company. During his tenure as CFO, Spotify’s revenue nearly doubled, users more than doubled, and the company achieved expanded operating margins and free cash flow.
“We’re excited to welcome Paul to VF and look forward to his contributions to our leadership team as we reset the VF business and ignite growth across our brand portfolio,” said Bracken Darrell, VF’s President and Chief Executive Officer. “Paul’s extensive operational and financial expertise at a global, consumer-oriented company, and his deep knowledge of finance and the capital markets, will be valuable as we continue to strengthen VF’s financial positioning and drive the Company’s return to profitable growth.”
“It’s an honor to join VF at such an important time in the Company’s history,” said Vogel. “VF has all the right ingredients to return to growth – with a portfolio of globally renowned brands with loyal consumer bases in expanding markets, a talented team, and an innovative, purpose-driven culture. I look forward to working with the world-class team Bracken has assembled to enhance growth and value creation for shareholders.”
“We thank Matt for his contributions to VF during his over 23 years with the Company,” Darrell added. “He has been a great partner to me as I’ve settled into the CEO role, and demonstrated impressive leadership and dedication to the VF team. We wish him all the best.”
